The City Hall's ornate late-Baroque and neoclassical façade dates to 1752 and was preserved intact when the building behind it was rebuilt in 1952 — a survivor whose sculptures represent Law and Prudence. Its origin traces to King Charles III's 1423 Privilege of the Union, which fused Pamplona's three feuding burghs into one city. From its balcony, at noon on 6 July, the Chupinazo rocket launches San Fermín.
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A look up at the 1752 façade and its allegorical sculptures — the building is admired from the square rather than entered. Stand where the Chupinazo crowd gathers.
Any time to admire the façade; noon on 6 July if you want to witness the Chupinazo that opens the fiesta (expect enormous crowds).
Viewed from Plaza Consistorial — it's a façade to admire, not a museum. The 1752 front on a 1952 building. Its balcony is the single most famous spot in the San Fermín calendar.